OUR TEAM
The Flourish Team is made up of people passionate about helping expectant women succeed in their goals, both professional and personal. With our unique backgrounds and skills, we can make just about anything happen!
Marcella Toronto, CTFA, CES
Founder & Lead Concierge
Marcella loves nothing more than helping moms through their birth journeys. It started with giving advice to friends and family and from there that passion has only grown. Having spent the majority of her career working for a financial institution which serves ultra–high net worth families and individuals, white-glove service, attention to detail, and on-the-spot troubleshooting are Marcella’s specialties. She is an avid learner and loves how speaking three languages enables her to appreciate other cultures at a deeper level.
Marcella worked full-time during both of her pregnancies and experienced first-hand the stress of preparing for a baby while juggling the demands of her career. She was also caught off guard by the lack of mentorship when it came to preparing for maternity leave. At times it felt like her career had become a roadblock to becoming the mother she desired and that motherhood was complicating her professional goals as well. She knew there had to be a way to find the right balance.
Marcella founded Flourish Maternity Concierge because she feels deeply that mothers deserve to thrive in the aspects of their lives that matter most to them by having the logistical support they need when they need it most. Marcella truly believes that the more fully supported a woman is during pregnancy, birth, and postpartum, the more likely she is to emerge a confident and powerful mother, capable of shaping the world through both her family and career.
Pablo Moreno
Co-Founder
Aside from being Marcella’s husband and #1 cheerleader, Pablo is also an experienced operations professional with 10+ years of experience working in leadership positions at multiple Fortune 500 companies. His experience covers many different sectors, including banking, distribution, manufacturing, and marketing. At Flourish, Pablo is involved in business operations and also as an advisor for work transition plans. With his background working as a manager in many different industries, he's able to understand the value that thorough maternity leave preparation has not only for the employee, but also the employer, and is able to bring unique and meaningful insights to the planning process. Pablo loves finding new ways to do things faster or with less effort, which is perfect when you are trying to knock out a to-do list!